Brad's Complete Routine

Be attentive to your sensations. Does your skin feel tight, does it shine, all over your face or in certain areas? Is it rough, smooth, soft, or oily to the touch? Are your pores enlarged or tight? Do you have redness, blemishes, or imperfections?

Normal skin: It has a smooth texture, supple, regular skin texture, and almost invisible pores, no discomfort or tightness. The skin just needs to be hydrated to maintain its balance.

Dry skin: Rough to the touch, sometimes dull, it feels tight and uncomfortable. Pores are tightened, and the skin is prone to fine lines and irritations. It lacks lipids to retain water and play its role as a barrier against external aggressions. The skin needs comfort.

Combination skin: It tends to shine on the T-zone (forehead, nose, chin) and may have enlarged pores. The rest of the face (temples, cheeks, facial oval) fluctuates between normal and dry skin. It may sometimes feel tight on the lateral parts. The skin needs balance and hydration.

Which cream should you choose?

• If your skin is normal to dry: choose The Cream
• If your skin is normal to combination: choose The Fluid Cream
• If your skin is dry to very dry, uncomfortable, or mature: choose The Rich Cream

You can also tailor your routine to your lifestyle and the seasons:

• The Fluid Cream in the morning for a lighter, fresher feel
• The Cream or The Rich Cream at night for enhanced comfort
• The Fluid Cream in summer, when skin prefers lighter textures
• The Cream or The Rich Cream in winter for a cocooning, nourishing effect

This flexibility allows your skincare routine to perfectly adapt to your skin’s evolving needs.

To provide the skin with what it needs to fulfill its role as a protective barrier and to include fundamental steps to keep it balanced, healthy, radiant, and protected.

Consistency is a key element in achieving positive and lasting results in skincare. That's why we've designed The Complete Routine, easy to follow, to provide you with a comprehensive skincare experience and ensure that you don't miss any essential steps for your skin! It helps optimize the effects of products that work synergistically.

The routine also represents a moment of relaxation and well-being: a little time for yourself that your skin will appreciate daily.

Step 1: Cleanse with The Cleansing Emulsion: This step is crucial for an optimal skincare routine. Its smooth and airy texture forms a fine foam upon contact with water, deeply and gently cleansing the face, detoxifying the skin, and removing all impurities. The skin is left clear and refreshed while remaining supple and hydrated. Ideal for all skin types. Use it in the morning to awaken the complexion and start the day on a positive note, and in the evening to prepare the skin for a restorative night. Apply in circular motions all over the face, neck, and décolleté, avoiding the eye area, then rinse thoroughly with cool water.

Step 2: Treat with The Serum: A concentrated blend of antioxidant and anti-aging actives, immediately absorbed by your skin for an instant boost effect combined with long-term action for plumper, smoother, and more radiant skin. Apply it before your moisturizer morning and evening on cleansed skin, on the face, neck, décolleté, and even around the eyes. Two pumps are sufficient. Using your fingertips, apply the serum with upward smoothing movements followed by gentle tapping.

Step 3: Hydrate and protect

Choose the texture best suited to your skin’s needs:

• The Cream: ideal for normal to dry skin
• The Fluid Cream: perfect for normal to combination skin
• The Rich Cream: designed for dry to very dry, uncomfortable, or mature skin in need of intense nourishment

All textures can be used morning and evening on the face, neck, and décolleté.

Application tip:

Apply using upward smoothing movements to enhance comfort, protection, and overall skin vitality.

The time required ca n vary depending on several factors:

The product: The Cleansing Emulsion provides an immediate sensation of freshness, leaving your skin perfectly clean, clear, fresh, supple and respected.

The Serum: From the first use, its silky, refreshing, and fragrance-free texture melts upon contact with the skin to awaken and hydrate it. After 28 days of use, its anti-aging effect is even more visible: revitalized and protected, the skin is visibly smoother, plumper, firmer, and softer. Intensely plumped, it regains its radiance. Crow's feet are less visible, and features appear rested.

The Creams: All textures provide comfort and hydration, each tailored to specific skin needs:

• The Cream: after 28 days, it delivers an anti-wrinkle and anti-fatigue effect while enhancing complexion radiance and luminosity.
• The Fluid Cream: after 28 days, the skin is intensely hydrated, fatigue signs are reduced, and the complexion appears more even.
• The Rich Cream: after 28 days, the skin feels deeply nourished, more supple and comfortable. Tightness is reduced, and the skin appears smoother, denser, and revitalized.

Frequency of use: The regularity with which you use your skincare products can impact the speed of results. Daily use leads to quicker improvements than occasional applications.

Consistency and patience: It's important to follow the routine consistently over an extended period to achieve optimal results, at least 4 to 6 weeks.

Initial skin condition: If your skin has specific issues such as severe dehydration or more pronounced and deep signs of aging, the time needed to see results may vary from person to person.

Brad's Complete Routine includes three essentials: The Cleansing Emulsion (100ml), The Serum (30ml), and your choice of The Cream, The Fluid Cream, or The Rich Cream (50ml). Together, they cleanse, treat, and hydrate the skin in an anti-aging, simple 3-step ritual.

Yes. This anti-aging skincare set is designed to make a complete routine simple, with just three steps to follow morning and evening. It's a straightforward entry point for anyone new to skincare, including those looking for a no-fuss men's anti-aging skincare set that doesn't require guesswork.

Yes. Choose The Cream for normal to dry skin, or The Rich Cream for dry to very dry skin in need of intense nourishment. Both pair with The Cleansing Emulsion and The Serum to provide the extra comfort and hydration dry skin needs.